Principal Product Marketing Manager - Segments
Core
Define industry and segment-specific messaging for Fin's AI customer agent, building assets like sales decks, web pages, and campaign journeys to win enterprise deals.
Role type
Principal Product Marketing Manager (Enterprise Segments)
Builds
Sales decks, web landing pages, sales plays, campaign messaging, and demand gen assets for the Enterprise segment.
Domain
B2B SaaS, AI Customer Service, Enterprise Software
Deliverable
product features
Required skills
Enterprise segment marketing, B2B SaaS product marketing, industry/vertical messaging, demand gen partnership, competitive analysis, technical product engagement, AI market knowledge, strategic frameworks, copywriting
Preferred skills
Systems thinking, rapid iteration, cross-functional leadership, AI tool fluency
Technologies
Fin AI Agent, Salesforce Agentforce, Intercom
Responsibilities
Own Enterprise segment product marketing and trust messaging; define industry messaging from audience cohorts; partner with sales to feed requirements into R&D; co-create campaign journeys with demand gen; build messaging frameworks for multi-stakeholder deals; test and iterate messaging based on field feedback.
Seniority
Principal, hands-on IC