Marketing Operations Engineer
Core
Build AI-powered workflows, automations, and data models to optimize the marketing lead lifecycle and drive pipeline conversion for B2B SaaS.
Role type
Senior Marketing Operations Engineer (GTM/Automation)
Builds
AI agents, enrichment tooling, lead scoring models, and marketing automation workflows
Domain
B2B SaaS / Cybersecurity / MarTech
Deliverable
production ML models | product features
Required skills
GTM engineering, MarTech stack (MAP/CRM), AI tool prototyping, data modeling, lead lifecycle management, data governance
Preferred skills
Marketo certification, Salesforce certification, ABM expertise, AI prospecting technologies
Technologies
Salesforce, Marketo, Clay, Artisan, Qualified, ClickUp, Claude Code, Claude CoWork
Responsibilities
Build AI-powered workflows and agents for demand generation; Implement enrichment and signal-detection tooling; Prototype and build solutions using AI development tools; Design and manage lead scoring and routing triggers; Develop data models for customer propensity and ICP attribution; Scale data-driven plays to improve funnel efficiency; Administer marketing database strategy; Develop applications surfacing funnel insights; Measure solution impact on adoption and business outcomes.
Seniority
Senior, hands-on IC