Senior Analyst, Activation
Core
Senior Analyst supporting client relationships, overseeing campaign execution, and leading program management and innovation for biddable digital media channels.
Role type
Senior IC media trader/program manager
Builds
Sophisticated paid digital media programs across social, search, video, and programmatic DSPs
Domain
Digital Marketing / Programmatic Advertising
Deliverable
product features
Required skills
Digital media optimization, program management, client relationship management, data analysis, MS Excel, campaign execution
Preferred skills
Client services experience, strategic biddable media expertise, creative problem solving
Technologies
Google Ads, Meta Ads, LinkedIn Ads, DSPs, SEM/PPC, Advanced TV, DOOH, Native, Display
Responsibilities
Refine expertise in leveraging digital media channels for maximum impact; Support assigned clients and vendors by tracking and solving issues; Partner with clients to understand business goals and marketing objectives; Design and execute sophisticated programs with the Activation Manager; Execute and monitor campaign setup and measure performance; Contribute to client insights and strategy reports
Seniority
Senior, hands-on IC
