Senior Consumer Insights Research Manager
Core
Lead consumer insights and research to define user needs, brand perception, and competitive landscape for Replit's growth and product strategy.
Role type
Senior Consumer Insights Research Manager
Builds
Consumer and Brand Marketing research capability, brand tracking program, and actionable insights for product and campaign decisions.
Domain
Consumer Tech / AI-adjacent / SaaS
Deliverable
dashboards & analysis
Required skills
Consumer insights strategy, qualitative research design, quantitative survey design, brand tracking program management, statistical analysis, AI tool usage for research, competitive intelligence, stakeholder communication
Preferred skills
Creator/developer audience experience, product-led growth background, AI-assisted qualitative analysis tools, active Replit user
Technologies
Survey platforms, AI research tools
Responsibilities
Define insights roadmap, design and execute primary research studies, build brand health tracking, run fast-turnaround pulse research, synthesize data for executives, track competitor perception, establish research methodologies
Seniority
Senior, hands-on IC with strategic scope
