Vertical Marketing Manager, Automotive & Emerging SMB Verticals
Core
Own go-to-market strategy and business performance for automotive and emerging SMB verticals, acting as a general manager for these portfolios.
Role type
Vertical Marketing Manager (General Manager level)
Builds
Go-to-market strategy, positioning, messaging, and market intelligence for automotive aftermarket and small business verticals
Domain
B2B SaaS / Lead Engagement / Automotive Aftermarket / Small Business Services
Deliverable
product features
Required skills
Strategic marketing, market sizing, competitive analysis, data-driven decision making, cross-functional leadership, executive communication, product marketing
Preferred skills
Automotive industry expertise, new market entry experience, stakeholder management
Technologies
None explicitly listed
Responsibilities
Own go-to-market strategy and business performance for automotive & SMB verticals; Develop buyer personas, positioning, and messaging; Analyze market data and competitive landscape; Partner with sales, product, and marketing teams; Represent the company at industry events and as a subject matter expert
Seniority
Senior, hands-on IC with strategic ownership