Head of Marketing Data and Digital (East Asia), Mobility Aftermarket Division
Core
Lead marketing data strategy and digitalization for the Mobility Aftermarket division, managing vehicle data systems, market research, and AI solution adaptation for global projects.
Role type
Head of Marketing Data and Digital
Builds
Marketing data warehouse systems, market research outputs, product catalogues (TecDoc), and digital transformation initiatives for the automotive aftermarket.
Domain
Automotive Aftermarket / Mobility Solutions
Deliverable
production ML models | dashboards & analysis | infrastructure
Required skills
Data management, analytical skills, project management, AI adaptation, market research, vehicle data cataloging
Preferred skills
People management, Mobility Aftermarket process knowledge
Technologies
FAS (Marketing Data Warehouse Expert System), TecDoc, AI solutions
Responsibilities
Liaise with regional offices for market information, maintain vehicle data in the FAS system, generate front-end information for product managers, coordinate catalogue planning, support global MB projects, coordinate AI and digitalization solutions.
Seniority
Senior, hands-on IC with people management