Senior CRM Coordinator - Sportsbook Global Promotions
Core
Execute global promotions across multiple brands and markets to engage the customer base beyond gameplay, managing the end-to-end lifecycle from project planning to launch monitoring.
Role type
Senior CRM Coordinator (Global Promotions)
Builds
Global promotion campaigns, player rewards, and localized customer communications
Domain
iGaming / Sportsbook
Deliverable
product features
Required skills
Project management, CRM tools proficiency, email marketing platforms, HTML, Excel, JIRA, player bonuses and incentives understanding, multi-market environment experience
Preferred skills
Spanish, Portuguese, Greek, Latvian, Polish, or Scandinavian languages
Technologies
JIRA, Salesforce, Xtremepush
Responsibilities
Manage global promotions projects and tasks using JIRA, oversee end-to-end execution of the global promotions calendar, configure player rewards and bonuses within campaign systems, collaborate with local copywriters for localization, upload and test customer-facing communications for promotions, monitor promotion display and customer journey, act as main point of contact for support team regarding global promotions, provide after-hours support on CRM promotion incidents
Seniority
Senior, hands-on IC