Head of Institutional Marketing
Core
Leading marketing efforts for Blockchain.com's Institutional business, including GTM planning, lead generation, content creation, and event marketing for a sophisticated crypto audience.
Role type
Senior IC Head of Institutional Marketing
Builds
GTM campaigns, lead generation pipelines, thought leadership content, and event presence for Blockchain Institutional
Domain
Cryptocurrency / Digital Assets
Required skills
Go-to-Market strategy, lead generation, content creation, CRM management, event marketing, marketing operations, stakeholder management
Preferred skills
Crypto-nativity, event organization, perfectionism
Technologies
CRM systems
Responsibilities
Define target audiences and execute channel distribution; develop independent lead generation campaigns; oversee thought leadership content; manage nurture and lead qualification campaigns; lead global promotional activities at industry events; drive coordinated marketing action across the organization
Seniority
Senior, hands-on IC
