Digital Marketing Manager
Core
Design global multi-channel digital campaign strategies, make commercial trade-off decisions on budget allocation, and own outcomes across the full customer lifecycle from acquisition to expansion.
Role type
Senior Digital Marketing Manager (Growth Strategy)
Builds
Global demand generation and customer expansion campaigns for a B2B SaaS company
Domain
B2B SaaS, Digital Marketing, Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Campaign strategy design, ABM strategy, Commercial trade-off decision making, Multi-channel audience strategy, Marketing technology stack management, Data-driven performance analysis
Preferred skills
B2B SaaS background, AI-first campaign operations, Regional localization strategy
Technologies
HubSpot, Salesforce, Google Analytics, Programmatic ABM tools
Responsibilities
Design strategic frameworks for global multi-channel campaigns, Execute and optimize Account-Based Marketing (ABM) strategies, Define nurture and customer expansion workflows, Adapt global strategies for local markets, Identify gaps and improve marketing technology stack integration, Utilize AI for audience research and performance modeling
Seniority
Senior, hands-on IC