SVP, Franchise & Title Strategy
Core
Transform acquired anime titles into enduring global franchises by defining franchise priorities, investment levels, and coordinated activation across Crunchyroll's ecosystem.
Role type
Senior VP, Franchise & Title Strategy
Builds
Global franchise strategies, multi-year title marketing plans, and partner value narratives for studios and licensors.
Domain
Anime streaming, entertainment media, IP management, global franchise development
Required skills
Franchise strategy, portfolio management, global title marketing, B2B partner marketing, cross-functional leadership, international market expansion, stakeholder alignment, long-term IP growth planning
Preferred skills
Japanese entertainment industry experience, anime content expertise, creator/studio relationship management, localization strategy, events and merchandise integration
Technologies
None stated
Responsibilities
Lead global franchise strategy and define investment priorities for priority titles; Develop multi-year plans to extend franchises across streaming, games, commerce, and events; Establish global title marketing strategy and translate it into local campaigns; Build B2B marketing strategy to reinforce value for studios and rights holders; Align Content, Marketing, Regional, and Commercial teams around shared franchise goals; Lead and influence a high-performing global team with clear governance
Seniority
Senior VP, strategic leadership
