Senior Director of Paid Media
Core
Lead global paid media and performance marketing to accelerate enterprise pipeline for Okta and Auth0 product portfolios across the full buyer journey.
Role type
Senior Director of Paid Media (Global)
Builds
Global paid media operating model, measurement capabilities, and a multi-tiered organization of media leaders and regional teams.
Domain
B2B SaaS / Digital Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Global paid media strategy, B2B SaaS buyer journey expertise, executive leadership, commercial portfolio stewardship, AI-first transformation, next-gen measurement & attribution, integrated buyer journey management, dual-motion ABM & developer acquisition
Preferred skills
None stated
Technologies
Search, Paid Social, Programmatic, ABM, Salesforce, Looker, Tableau, CRO engines
Responsibilities
Define and execute multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels; Lead, mentor, and scale a high-performing global organization of media leaders; Establish a disciplined operating model for evaluating channel performance and making executive-level investment decisions; Act as a strategic partner to CMO, CRO, Finance, Product Marketing, and Sales leadership; Champion the adoption of AI methodologies for predictive audience modeling, autonomous bid management, and generative creative workflows; Direct a multi-million-dollar global media investment portfolio optimizing ROI through governance and scenario modeling; Partner with Marketing Operations and Data Engineering to advance MMM, MTA, incrementality testing, and closed-loop conversion signals; Partner across Campaigns, Product Marketing, Web, Lifecycle, ABX, and Sales to ensure paid media connects to the broader buyer journey; Scale bespoke ABM media programs targeting Global 2000 enterprise accounts while optimizing high-volume self-serve developer acquisition funnels
Seniority
Senior Director, executive leadership & org building