Associate Director, Analytics and Insights
Core
Measure and optimize high-profile digital assets, national media, and marketing programs; analyze data to develop insights on digital advertising and user engagement to inform marketing decisions.
Role type
Associate Director, Analytics & Insights
Builds
Actionable client recommendations, analytics offerings, and data-driven reports
Domain
Digital advertising, media, and marketing analytics
Deliverable
dashboards & analysis
Required skills
Team leadership, statistical modeling, segmentation, value analysis, reporting, test design (A/B, MVT), sample sizing, statistics (regressions, cluster, significance), data storytelling, presentation materials creation, online experiment analysis, visualization tools, web analytics platforms
Preferred skills
Social monitoring tools (Sysomos, Radian6), GA4, Adobe Analytics, Tableau, SQL, BigQuery, Google Campaign Manager 360, Looker Studio, digital advertising/media agency experience
Technologies
GA4, Adobe Analytics, Tableau, SQL, BigQuery, Google Campaign Manager 360, Looker Studio, Sysomos, Radian6
Responsibilities
Partner with creative, strategy, planning, and technology teams to make actionable client recommendations; manage a small team of analysts providing leadership on client deliverables, budgets, and resource allocation; consult with clients on web analytics platform selection, implementation, and remediation; assist in developing web analytics materials for pitches, RFIs, RFPs, and SOWs
Seniority
Senior, hands-on IC with team leadership
