B2B Paid Media Marketing Coordinator
Core
End-to-end execution of Paid Search campaigns to drive B2B lead generation and scale acquisition efforts across the U.S. and Canada.
Role type
B2B Paid Search Specialist
Builds
Search and Performance Max campaigns for B2B lead generation
Domain
B2B marketing, Paid Search, Lead Generation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid Search campaign management, Google Ads, Microsoft Ads, data analysis, performance monitoring, testing, automation, stakeholder communication
Preferred skills
B2B marketing experience, lead generation, attribution and tracking, marketplace environment experience
Technologies
Google Ads, Microsoft Ads, Performance Max
Responsibilities
Build, launch, and optimize Search and Performance Max campaigns; Monitor and improve campaign performance against KPIs; Drive continuous improvements through testing and automation; Translate performance data into insights for partners; Partner with internal teams and external platforms
Seniority
Mid-level, hands-on IC