Host Communications Strategy Lead
Core
Lead strategic communications and marketing for Airbnb's host community, driving adoption of key products and fostering trust as the platform of choice.
Role type
Senior individual contributor with cross-functional leadership in host communications strategy
Builds
Host engagement campaigns, messaging frameworks, positioning decks, and measurement frameworks for new features and corporate updates
Domain
Travel technology / Community-driven platform
Deliverable
product features
Required skills
Strategic communications, email marketing, social media marketing, in-product communications, AI tool proficiency, product marketing, user research synthesis, creative production management, cross-functional leadership, narrative translation of complex policies
Preferred skills
Platform or community-driven business experience, Airbnb host experience
Technologies
AI tools, sentiment dashboards, KPI measurement frameworks
Responsibilities
Own positioning and launch communications plans for new features and products; Establish engagement goals and KPI frameworks with data scientists; Develop campaigns and messaging frameworks; Identify key audiences and segments; Partner with channel owners to define editorial approach and manage feedback; Report on reach, engagement, and business metrics; Oversee creative collaboration between product, content, community, and marketing teams; Champion the community in decision-making
Seniority
Senior, hands-on IC with cross-functional leadership