Senior Product Manager - Growth
Core
Own the CRO (conversion rate optimization) of Credible's performance marketing landing pages and on-site funnel to convert paid traffic into qualified leads.
Role type
Senior Product Manager (Growth/CRO)
Builds
Performance marketing landing pages, A/B test infrastructure, and conversion dashboards
Domain
Consumer Finance / Performance Marketing
Deliverable
product features
Required skills
CRO strategy, A/B test design and analysis, funnel performance ownership, cross-functional execution, data visualization, user insight synthesis
Preferred skills
FinTech marketplace experience, Google Ads Quality Score expertise, experimentation platform familiarity, session replay tool usage
Technologies
Google Analytics, Looker, Strapi, Optimizely, VWO, Google Optimize, Hotjar, FullStory, Mixpanel, Amplitude
Responsibilities
Maintain and prioritize a rolling backlog of CRO experiments; collaborate to build and refine landing pages; define hypotheses and analyze A/B tests; track KPIs across the paid funnel; coordinate implementation with Engineering and BI; build dashboards for real-time visibility; improve offline conversion data quality; synthesize user insights to generate testable hypotheses
Seniority
Senior, hands-on IC
