Product Marketing Manager
Core
Develop and execute go-to-market strategies for AI-powered products within a SaaS lead tracking, engagement, and insights platform.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, positioning, messaging, and product launches for AI-powered SaaS tools
Domain
B2B SaaS, MarTech, AI
Deliverable
product features
Required skills
Go-to-market strategy, positioning and messaging, market research, pricing strategy, data analysis, cross-functional collaboration, product launch execution, competitive intelligence
Preferred skills
Marketing attribution, SMB audience experience, Looker, AI platform usage
Technologies
Excel, Google Sheets, Looker
Responsibilities
Own positioning and messaging for supported products; track performance using acquisition, adoption, conversion, and churn data; contribute to pricing and packaging strategies; analyze customer and sales data to define segments and shape strategy; act as the voice of the customer to synthesize feedback; partner with Product to translate complex capabilities into simple narratives; lead go-to-market launches; develop competitive intelligence.
Seniority
Mid-level, hands-on IC