Product Marketing Lead
Core
Own product marketing for a specific product area, defining positioning, messaging, and launch strategies for Canonical's open source software (Ubuntu) to drive adoption and pipeline in enterprise markets.
Role type
Product Marketing Lead (B2B SaaS/Open Source)
Builds
Positioning narratives, launch plans, competitive intelligence, sales enablement assets, and global marketing campaigns.
Domain
Open Source Software, Enterprise Technology, Cloud, AI, IoT
Deliverable
product features
Required skills
B2B product marketing, positioning and messaging strategy, end-to-end product launch management, competitive intelligence, sales enablement design, customer and community research, cross-functional stakeholder alignment, data-driven hypothesis testing, technical storytelling for developer and executive audiences, complex project management.
Preferred skills
Marketing to developers or in infrastructure/security/IoT, open source community and business model familiarity, public speaking at technical conferences, mentoring product marketers.
Technologies
Ubuntu, Open Source platforms
Responsibilities
Own positioning, messaging, and narrative hierarchy for a product area; Lead product launches end-to-end; Build and maintain the competitive picture; Support building sales enablement materials; Run structured customer and community research; Partner with demand generation and content teams to execute campaigns.
Seniority
Senior, hands-on IC with leadership/mentoring responsibilities