Demand Generation and Content Marketing Specialist
Core
Own lead generation and content marketing to drive pipeline growth for a peer review platform.
Role type
Demand Generation & Content Marketing Specialist
Builds
High-quality leads and brand presence for a B2B SaaS performance management platform
Domain
B2B SaaS / Performance Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
demand generation strategy, content creation, social media management, marketing automation, paid media, SEO, ABM, data analysis
Preferred skills
B2B SaaS experience, ABM, influencer marketing, AI-driven marketing tools
Technologies
HubSpot, Apollo, Clay, Google Analytics, Google Ads, LinkedIn
Responsibilities
Develop and execute demand generation strategies, create engaging content (blogs, social, emails, ads), manage social media presence, lead multi-channel campaigns, analyze performance data, collaborate with sales and product
Seniority
Mid-level, hands-on IC