Growth Marketing Manager, Web & CRO (Contract)
Core
Lead experimentation and conversion optimization, drive organic growth initiatives, and analyze performance to improve website traffic and conversion rates for a women's healthcare platform.
Role type
independent contractor growth marketing manager (web & CRO)
Builds
website performance, organic search visibility, and conversion funnel improvements
Domain
healthcare + digital marketing
Deliverable
product features
Required skills
A/B testing, conversion rate optimization (CRO), SEO (technical, on-page, local), web analytics, content operations, campaign management, cross-functional collaboration
Preferred skills
healthcare domain expertise, CMS platforms (Sanity), GraphQL, AI tools for reporting, clinical/regulatory content management
Technologies
Amplitude, GA4, Google Search Console, SEMRush, Sanity, Sprout Social
Responsibilities
Develop and support A/B testing initiatives and CRO priorities; plan, execute, and evaluate organic growth campaigns; analyze traffic, search rankings, and funnel performance; deliver full-funnel reporting and insights; manage content initiatives including keyword research and editorial planning; translate growth priorities into website optimization requirements; implement SEO improvements and coordinate with paid/lifecycle/brand teams
Seniority
Mid-level, hands-on IC