Senior Demand Strategy Lead, Experiences
Core
Own end-to-end strategy for guest lifecycle, CRM, and owned content to drive demand for Airbnb Experiences.
Role type
Senior Demand Strategy Lead (Experiences)
Builds
Guest lifecycle programs, email/push automation, editorial content strategy, and referral initiatives for Experiences.
Domain
Travel marketplace, consumer experiences, demand generation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
lifecycle & CRM strategy, email/push automation, editorial judgment, A/B testing, stakeholder management, roadmap ownership, data-driven decision making
Preferred skills
two-sided marketplace experience, marketing automation platforms, referral/incentive mechanics, newsletter management
Technologies
email automation tools, push notification platforms, CRM systems, analytics frameworks
Responsibilities
Define end-to-end guest lifecycle strategy from discovery to repeat booking; Own roadmap for email, push, and transactional messaging programs; Set strategy for Experiences newsletter and owned content; Define strategy and success criteria for guest referral program; Partner with Growth Marketing and Engineering to execute automated workflows; Influence product roadmap prioritization for lifecycle capabilities.
Seniority
Senior, hands-on IC with strategic mandate