Sr. Director, Consumer Insights
Core
Lead research across Marketing, Product, and Customer Experience to translate customer and market understanding into actionable business direction.
Role type
Senior Director, Consumer Insights
Builds
Customer truth sources, strategic priorities, investment decisions, and go-to-market execution for a home security company.
Domain
Home security / Consumer research
Deliverable
dashboards & analysis
Required skills
Strategic vision, quantitative research design, qualitative research design, advanced analytics, team leadership, executive influence, storytelling, operations management
Preferred skills
Clustering, driver analysis, MaxDiff, vendor management, ambiguity navigation
Responsibilities
Own quantitative research design and quality across Marketing, Product, and Customer Experience; Establish customer truth sources for enterprise strategy; Define research standards and best practices; Lead customer and market research for new products and go-to-market motions; Track customer satisfaction and identify experience improvement opportunities; Lead and develop a high-performing insights team.
Seniority
Senior, hands-on IC with significant people leadership
