Manager, B2B Event Marketing
Core
Strategic B2B Event Marketing Manager driving growth through event strategy, stakeholder orchestration, and scalable frameworks to turn events into a measurable business growth engine.
Role type
Manager, B2B Event Marketing (Strategy & Execution)
Builds
Strategic event roadmaps, scalable playbooks, measurement frameworks, and dashboards tracking ROI and pipeline impact.
Domain
Travel Technology / B2B Marketing / Event Strategy
Deliverable
product features
Required skills
Strategic planning, stakeholder orchestration, cross-functional leadership, program governance, performance measurement, data-driven decision making, commercial acumen, structured problem solving, influence without authority, P&L understanding.
Preferred skills
B2B marketing, events marketing, management consulting, strategy, business transformation, PMO, complex program leadership.
Technologies
Dashboards, project management tools, analytics platforms.
Responsibilities
Translate commercial priorities into event strategies with clear business cases; Develop annual roadmaps aligned to growth objectives; Define success metrics beyond attendance (pipeline impact, activation, ROI); Create scalable playbooks and operating models; Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership; Lead large, multi-workstream initiatives end-to-end with risk mitigation and milestone tracking.
Seniority
Manager, hands-on IC with strategic altitude
