Vertical Marketing Manager, Healthcare
Core
Own the go-to-market strategy and business performance for CallRail's healthcare vertical, including positioning, messaging, and revenue goals.
Role type
Vertical Marketing Manager (Healthcare)
Builds
Go-to-market strategy, buyer personas, value propositions, and market intelligence for the healthcare segment.
Domain
B2B SaaS / Lead Engagement Platform / Healthcare
Deliverable
product features
Required skills
Strategic marketing ownership, healthcare/healthtech domain expertise, data-driven analysis, cross-functional leadership, competitive intelligence, executive communication
Preferred skills
B2B SaaS marketing, conference speaking, HIPAA-conscious marketing, healthcare technology stack familiarity, partner ecosystem building
Technologies
EHR, practice management, patient engagement, CRM tools
Responsibilities
Own the go-to-market strategy for the healthcare business; live in business metrics (MRR, churn, ARPU); act as the subject matter expert on the healthcare market; develop buyer personas and messaging; track competitive landscape; validate market requirements; enable sales and support teams.
Seniority
Mid-Senior, hands-on IC with strategic ownership