Brand Experience Manager (m/f/d)
Core
Own the end-to-end customer and brand experience across all touchpoints, mapping the customer journey, shaping unboxing/product experience, and turning insights into segmentation and decisions.
Role type
Senior Brand Experience Manager
Builds
Customer journeys, unboxing experiences, brand consistency, and data-driven segmentation strategies
Domain
Beauty / K-Beauty / Consumer Goods
Deliverable
product features (via careerplan.io/jobs/8177fe83-6691-455d-aec8-a5673a84a63a-brand-experience-manager-mfd-at-yepoda)
Required skills
Customer journey mapping, Voice of Customer management, Brand consistency management, Cross-functional project leadership, Data-driven segmentation, CRM integration, Packaging experience
Preferred skills
Coaching/mentoring junior staff, Experience with packaging design and production teams, Knowledge of European languages (German, French, Spanish, Italian)
Technologies
CRM, Data analytics tools, Survey tools, Social listening platforms
Responsibilities
Map and elevate the customer journey across online and offline channels; Lead unboxing and product experience including packaging and inserts; Build data-driven customer segmentation and personas; Own Voice of Customer efforts and brand perception studies; Track CX and brand health KPIs; Guard brand consistency across tone, visuals, and copy; Mentor junior team members; Manage cross-functional brand projects from concept to launch
