Senior Brand Marketing & Insights Manager
Core
Own segmentation, personas, and brand health tracking to guide organizational strategy and enable teams to apply brand knowledge correctly.
Role type
Senior Brand Marketing & Insights Manager
Builds
Segmentation frameworks, persona libraries, brand health dashboards, and governance tools (e.g., Confluence, AI-assisted tools) (via careerplan.io/jobs/5227514007-senior-brand-marketing-insights-manager-at-xometry)
Domain
B2B marketplace / Manufacturing technology
Deliverable
product features
Required skills
Brand strategy, audience segmentation, persona development, brand health tracking, qualitative and quantitative research, governance system design, marketing analytics, AI tool integration, organizational enablement
Preferred skills
Experience in two-sided platforms, familiarity with Claude or similar AI tools
Technologies
Confluence, Claude, marketing analytics tools
Responsibilities
Own and evolve segmentation and personas based on real audience behavior; maintain brand health metrics and NPS trends; build and enforce brand governance processes and documentation; translate insights into actionable messaging and tools for other teams; teach and enable the organization to use personas and guidelines effectively.
Seniority
Senior, hands-on IC with mentorship responsibilities