Marketing Operations Program Manager, Events APAC
Core
End-to-end marketing operations process owner for in-person and online events, managing campaign execution, data management, and sales handoffs for the APAC region.
Role type
Senior Marketing Operations Program Manager
Builds
Scalable, high-impact marketing campaigns and event programs
Domain
Financial services / Marketing Technology
Required skills
Marketing operations, Demand generation operations, Event operations, Marketo, Event/webinar platforms (Splash, ON24), Audience segmentation, Campaign workflows, Lead management, Sales follow-up processes, Program management, Analytical skills, Data quality/privacy governance, AI integration in workflows
Preferred skills
Technology/financial services sector experience, High-growth company experience, Offshore team management
Technologies
Marketo, Splash, ON24
Responsibilities
Own end-to-end marketing operations for in-person and online events; Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans; Manage audience strategy and campaign execution; Monitor registration and attendance; Manage accurate capture, validation, enrichment, and reconciliation of attendee data; Oversee lead scoring, classification, routing, and sales handoff; Report on campaign performance and pipeline impact; Identify and address process, data, and technology gaps.
Seniority
Senior, hands-on IC
