Manager, Analytics (Media)
Core
Develop data analysis, insights, and recommendations to drive business outcomes for client campaigns and media strategies.
Role type
Manager, Marketing Analytics (Media)
Builds
Dashboards, test results, and strategic recommendations for client campaigns
Domain
Digital Media, Performance Marketing, Retail Media
Deliverable
dashboards & analysis
Required skills
SQL, Python, Tableau, Google Ads, DV360, Facebook Ads, Amazon Ads, TikTok Ads, Twitter Ads, Snapchat Ads, Google Analytics, Nielsen, IRI, Millward Brown, Oracle, Retail Media, omnichannel attribution, Performance Marketing, closed-loop attribution, Excel (pivot tables, V-Look Ups, macros)
Preferred skills
None stated
Technologies
Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat, Google Analytics, Nielsen, IRI, Millward Brown, Oracle, Tableau
Responsibilities
Lead day-to-day analytics for client accounts; Partner with media, strategy, and creative teams to establish hypotheses and measure media success; Scope, execute, and interpret tests; Build and maintain client dashboards; Lead and teach analysts on best practices; Provide oversight for 1-2 analysts/sr. analysts
Seniority
Manager, hands-on IC with team leadership