Growth Marketing Manager - BPO
Core
Lead marketing strategy and execution for a business process outsourcing (BPO) company's own brand and services.
Role type
Growth Marketing Manager
Builds
BPO brand awareness, demand generation, and service adoption
Domain
Business Process Outsourcing (BPO)
Deliverable
product features
Required skills
BPO marketing strategy, paid advertising management, content creation, social media management, email marketing, vendor management, KPI tracking, ROI analysis
Preferred skills
Employer branding, recruitment marketing, marketing automation, CRM platforms
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Workspace, Slack, Zoom, Asana, CRM tools
Responsibilities
Develop and execute marketing strategy for the BPO's brand and services; Manage advertising campaigns including planning, budgeting, and performance tracking; Oversee content creation, brand messaging, and positioning across digital channels; Manage social media presence, website content, and email marketing initiatives; Collaborate with sales and leadership to align marketing efforts with business development goals; Track and report on marketing KPIs, campaign performance, and ROI; Manage relationships with external vendors, agencies, or freelancers
Seniority
Mid-Senior, hands-on IC
