Growth Catalyst Gtm Engineer Brand Creative

## About the Role TL;DR: Seeking a Growth Catalyst who is part GTM engineer, part brand creative — to design and own the PLG motion for both candidates and companies at Proof-of-Skill. This role is pivotal for our zero-to-one journey as we establish our founding team. Proof-of-Skill is a verified hiring network where every candidate carries a proof stack (identity, experience, skill, education) and every match is earned, not gamed. our AI hiring agent Yoshi handles candidate intake, assessment, and coordination. organizations shortlist candidates based on Proof-of-Skill credentials — not resumes. ## Responsibilities - Design and own the PLG loop — figure out how candidates and companies pull each other into the network, then build the system that scales it - Get the first 100 companies onto Proof-of-Skill - Build and run outbound + inbound sequences; own pipeline from first touch to closed - Create the collateral that makes a cold company say yes — one-pagers, case studies, demo flows, explainers - Lead brand strategy — own the voice, aesthetic, and positioning across all channels - Discover the right GTM fit via continuous + rapid iteration; kill what doesn't work, double what does ## Qualifications and Skills - You have done B2B SaaS sales before. Plus points if you've done HR tech or marketplace sales before - You can design the PLG flywheel for both sides of the network — candidates and companies — and execute it from scratch - You are truth + insight seeking and can build a sharp understanding of the HR tech and hiring market - You can automate outbound, nurture, and onboarding workflows using Clay, Apollo, n8n — no engineers required - You can create content that performs — posts, short-form video, brand campaigns, founder-voice — and lead brand strategy end-to-end - If you've previously taken a SaaS product from zero to first 100 paying customers, that's a huge plus ## Ideal Candidate Traits - Systems thinker — every manual thing you do twice becomes an automation - Sharp creative with a point of view on brand; can write a post and brief a designer and knows the difference - Exceptional communication, storytelling, and presentation skills - Ability to navigate complex sales cycles and negotiate contracts - High agency is not a trait for you, it's a baseline — you find a way or you find a different way - Entrepreneurial mindset is a must; if it's only on your resume, we'll know