CRM Campaign Managers (Talent Pool) (div/f/m)
Core
End-to-end multichannel campaign delivery and CRM execution bridging marketing strategy, creative production, and AI innovation for client brands.
Role type
CRM Campaign Manager (Marketing Manager)
Builds
Multi-channel campaigns (email, push, onsite, in-app, landing pages) and CRM workflows
Domain
Digital Marketing / CRM / AI Innovation
Deliverable
product features
Required skills
Multi-channel campaign management, CRM workflow building and QA, AI tool application and prompt engineering, creative asset development, A/B testing design and analysis, campaign personalization and segmentation, technical troubleshooting (data accuracy, dynamic tags, targeting logic)
Preferred skills
HTML/CSS for email templates
Technologies
ChatGPT/GPTs, automation platforms, generative tools
Responsibilities
Translate business propositions into multi-channel campaign plans; Manage, build, and deploy CRM campaigns from briefing to post-campaign analysis; Explore and apply AI tools for content generation and personalization; Lead creative asset development ensuring brand consistency; Liaise with stakeholders to manage expectations and deadlines; Optimize audience targeting and segmentation; Design and analyze A/B testing frameworks; Troubleshoot technical campaign setups; Ensure responsible AI usage prioritizing data privacy.
Seniority
Open to various levels (entry to seasoned)