Marketing Operations Lead (Insights & Data)
Core
Lead dashboard and insight delivery for regional and central marketing teams, translating complex performance data into actionable insights to optimize live campaigns and support Marketing Business Reviews.
Role type
Marketing Operations Lead (Insights & Data)
Builds
Dashboards for ROI and Brand Health tracking, campaign/lead/account engagement data structures, and scalable forecasting templates.
Domain
Marketing Operations / Data Analytics
Deliverable
dashboards & analysis
Required skills
Marketing Analytics, CRM data environments (Salesforce), SQL, data visualization tools (Tableau, Looker), advanced Google Sheets, data hygiene, requirement translation for engineering teams
Preferred skills
Marketing attribution concepts, campaign tagging frameworks (UTMs), agile/sprint-based team structures
Technologies
Salesforce, Tableau, Looker, SQL, Google Sheets
Responsibilities
Lead dashboard and insight delivery for regional and central marketing teams; Support the operationalisation of dashboards and tools across marketing; Gather, validate, and organise performance data for Marketing Business Reviews; Translate marketing objectives into structured requirements for Data & Analytics and Engineering teams; Drive the progress of data pipeline requests and tracking fixes; Support marketing data hygiene by conducting routine checks on end-to-end tracking setups; Maintain reporting structures connecting the marketing lifecycle.
Seniority
Mid-level, hands-on IC