Director of Marketing
Core
Own Parsley's full growth engine to efficiently acquire members by managing paid media, SEO, lifecycle, and affiliate channels while optimizing brand investment for conversion and CAC.
Role type
Director of Growth Marketing
Builds
Member acquisition via paid media, SEO, lifecycle, and affiliate channels; brand demand and trust
Domain
Consumer health / Telehealth / DTC subscription
Required skills
Paid media management, SEO strategy, Lifecycle/CRM management, Affiliate management, Brand strategy, Content marketing, PR management, Data fluency, Agency management, Budget forecasting
Preferred skills
Healthcare/telehealth/wellness experience, Insurance-covered services marketing, Sales team partnership
Technologies
AI tools for campaign scaling and analytics
Responsibilities
Set strategy, budget allocation, and testing priorities for paid media; Partner on membership join flow and CRO; Partner on brand strategy, content, and earned media; Own marketing plan, budget, and forecast; Report weekly on funnel performance and make reallocation calls
Seniority
Director, hands-on IC with team leadership