Marketing Data Science Manager
Core
Own global data strategy for Firefox Marketing, developing new data capabilities to unlock future business growth and translate broad goals into defined objectives.
Role type
Senior Marketing Data Science Manager
Builds
Global data strategy, new data capabilities, scalable data models, and internal tools for marketing analytics
Domain
Internet technology / Digital Marketing
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing data science leadership, MMM, causal lift/synthetic control, saturation modeling, optimization, Bayesian approaches, performance marketing, brand marketing, user insights (retention/LTV), audience segmentation, reporting infrastructure
Preferred skills
Experience at a media agency or in-house marketing organization, forward-looking perspective on advertising and media innovation
Technologies
Google Analytics, advertising platforms
Responsibilities
Set strategy and roadmap for Marketing Data Science; establish goals and measurement approaches for attribution, ROI, and campaign performance; lead core capabilities in performance marketing, brand marketing, and user insights; build self-service dashboards and scalable data models; partner on adopting emerging AI tools
Seniority
Senior, hands-on IC with leadership responsibilities
