Product Marketing Leader - Innovation & Experimentation
Core
Architect and execute go-to-market strategy for new products and motions to find product-market fit through a test-and-learn approach for small businesses.
Role type
Senior Product Marketing Leader (Innovation & Experimentation)
Builds
New product offerings, GTM motions, and market entry strategies for small business services.
Domain
Fintech / HR / Payroll / Small Business Services
Deliverable
product features
Required skills
GTM strategy, customer segmentation, positioning, pricing, cross-functional alignment, performance optimization, ambiguity navigation, AI fluency
Preferred skills
SMB, fintech, HR/benefits/payroll tech experience
Technologies
AI tools, GTM execution platforms
Responsibilities
Lead go-to-market strategy and execution across product areas; Synthesize market research and customer insights to inform strategy; Drive cross-functional alignment between Product, Sales, Marketing, and Customer Experience; Define success metrics and track performance across initiatives; Build new processes and systems for earlier-stage product work.
Seniority
Senior, hands-on IC