Performance Marketing Specialist, Mobile
Core
Core driver of mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization.
Role type
Senior Performance Marketing Specialist (Mobile UA)
Builds
Mobile app user acquisition campaigns across Google, Meta, Apple Search Ads, and TikTok
Domain
Cryptocurrency / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Mobile user acquisition (UA), ROAS optimization, AppsFlyer, Google Ads, Meta Ads, Apple Search Ads (ASA), TikTok Ads, SQL, Looker, Tableau, ad fraud prevention, creative brief management, AI tools for copy and analysis
Preferred skills
Experience in Crypto, Fintech, or Gaming industries
Technologies
Google Ads, Meta Ads, Apple Search Ads, TikTok Ads, AppsFlyer, SQL, Looker, Tableau
Responsibilities
Create, optimize, and scale performance marketing campaigns across major ad platforms; Maximize ROAS and achieve efficient mobile user acquisition targets; Serve as expert user for Mobile Measurement Partner (AppsFlyer); Manage creative process including briefing design teams and generating ad copy/scripts; Utilize AI tools for campaign optimization and analysis; Prevent mobile ad fraud
Seniority
Senior, hands-on IC
