Senior CRM Consultant
Core
Advise clients on strategic activation of customer data to drive marketing growth, loyalty, and lifetime value through cross-channel programs and AI-driven personalization.
Role type
Senior CRM Consultant (Strategic Client-Facing)
Builds
Cross-channel marketing programs, personalized customer experiences, and AI-activated segmentation strategies.
Domain
Customer Data Infrastructure / Digital Marketing / AI
Deliverable
product features
Required skills
Marketing strategy, campaign launch & measurement (email, SMS, paid media), client advisory, data-driven insight translation, presentation skills, AI experimentation, product feedback.
Preferred skills
Experience in retail or DTC, fast-paced environment adaptability, travel readiness.
Technologies
Amperity Identity Resolution, Customer Data Agents, AI personalization tools.
Responsibilities
Consult with marketers to identify trends and valuable segments; design and analyze cross-channel marketing programs; advocate for clients across Product and Engineering teams; drive AI experimentation for behavior prediction; champion AI-first product capabilities adoption.
Seniority
Senior, hands-on IC