Regional Marketing Content Manager - LATAM
Core
Lead the development, adaptation, and execution of content strategies to bring Datadog's global messages to life for local audiences in LATAM markets while creating original, region-specific content.
Role type
Regional Marketing Content Manager (LATAM)
Builds
Localized marketing campaigns, product launches, customer stories, events, and digital channel content for Datadog in Brazil, Mexico, Chile, Colombia, Argentina, and other LATAM countries.
Domain
B2B SaaS / Observability and Security Platform / LATAM Markets
Deliverable
product features
Required skills
Content strategy development, Localization and adaptation of global messaging, Multi-channel content publishing, Market insights analysis, Brand consistency management, Project and cost management, Performance measurement and optimization, AI-powered content creation tools proficiency
Preferred skills
Translation and localization processes, Copywriting and editing, ABM strategy, Product marketing in SaaS/Cloud
Technologies
Generative AI platforms for writing, editing, and ideation
Responsibilities
Develop and execute content strategies tailored to LATAM markets including campaigns, ABM programs, product launches, customer stories, events, and PR initiatives; Create and adapt localized storytelling and messaging based on global marketing assets; Manage high-quality content creation in collaboration with global teams and external partners; Manage content publishing across multiple channels — website, social media, blogs, email, and event materials; Provide market insights and feedback to global teams to inform global marketing strategies; Ensure brand consistency across tone, voice, and messaging in all LATAM marketing assets; Oversee localization projects including planning, timelines, quality, and cost management; Measure and optimize content performance, including lead generation, engagement, and ROI.
Seniority
Mid-Senior, hands-on IC