Sr. Analyst, Retargeting & Remarketing
Core
Lead retargeting and remarketing strategies to drive member re-engagement, reactivation, and repeat purchases across Meta, Google, and expansion channels.
Role type
Senior individual contributor marketing analyst (retargeting/remarketing)
Builds
Retargeting campaigns, dynamic product feeds, and audience segmentation models for an off-price e-commerce platform.
Domain
E-commerce / Retail / Ad Tech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Retargeting strategy, audience segmentation, budget allocation, dynamic product feed management, pixel/CAPI implementation, data analysis, Excel, PowerPoint
Preferred skills
Tableau, TikTok Ads Manager, Pinterest Ads, audience modeling, cross-channel identity resolution
Technologies
Meta Ads Manager, Google Ads, TikTok Ads Manager, Pinterest Ads, Feedonomics, Rithum, Tableau
Responsibilities
Manage retargeting and remarketing campaigns across major ad platforms; optimize efficiency through structured testing and strategic budget allocation; partner with Product teams to improve dynamic product feed strategy and data quality; conduct deep-dive analyses of campaigns and lapsed-member behavior; test expansion opportunities across the social retargeting ecosystem; articulate risks and growth paths to leadership.
Seniority
Senior, hands-on IC
