Performance Marketing Specialist - Google
Core
Own and optimize the full Google Ads ecosystem to drive profitable, scalable growth while maintaining strict Marketing Efficiency Ratio (MER) targets.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns across Search, Shopping, Performance Max, YouTube, and Demand Gen channels
Domain
E-commerce / D2C / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads account management, Smart Bidding strategy (tCPA/tROAS), budget forecasting and pacing, performance data analysis, creative brief translation, cross-functional collaboration
Preferred skills
Experience in e-commerce or D2C environments, proactive problem-solving, ownership mentality
Technologies
Google Ads, Smart Bidding, conversion tracking
Responsibilities
Manage end-to-end Google Ads channels with full accountability, monitor and optimize bidding strategies for profitability, manage budget allocation and daily pacing, analyze performance data to recommend optimizations, collaborate with creative teams to translate insights into messaging improvements
Seniority
Mid-level, hands-on IC
