Senior Manager, Experience Optimization
Core
Own the conversion layer of the Axios funnel (subscription, registration, paywall) to turn readers into subscribers and members.
Role type
Senior Manager, Experience Optimization (Growth)
Builds
Subscription and membership experiences, landing pages, and personalized onsite journeys for web and email.
Domain
Digital Media / Subscription Business
Deliverable
product features
Required skills
Conversion rate optimization (CRO), A/B testing and experimentation, subscription/paywall platform management, funnel analysis, marketing technology stack management, cross-functional leadership
Preferred skills
Experience with Piano platform, experience with Segment, Braze, or Sailthru, SEO/GEO optimization
Technologies
Piano, Segment, Braze, Sailthru
Responsibilities
Own performance and optimization of subscription, registration, and paywall experiences; lead ongoing experimentation across offers, messaging, and access rules; establish conversion benchmarks and scalable optimization processes; design and execute experiments for landing pages and first-party data capture; optimize experiences for SEO, GEO, and AI-driven traffic; manage relationships with external vendors and internal stakeholders; champion a culture of experimentation
Seniority
Senior Manager, hands-on leadership