Sr. Product Manager, Growth
Core
Reimagine and optimize the acquisition end-to-end funnel by driving a strategic roadmap and experiments from landing page through trial and onboarding.
Role type
Senior Product Manager, Growth
Builds
Acquisition funnel flows, landing page experiences, trial and onboarding processes
Domain
DTC food marketplace / E-commerce
Deliverable
product features
Required skills
Funnel conversion optimization, A/B testing design and execution, User behavior analysis, Cross-functional squad leadership, Outcome metric ownership, Experimentation infrastructure
Preferred skills
Subscription business experience, Funnel-driven business experience
Technologies
Mixpanel, SiteSpect, Snowflake, SQL, Looker, Tableau, Figma, Jira
Responsibilities
Own and evolve the product roadmap for funnel conversion and flows; Analyze user behavior and drop-off points to identify opportunities to increase funnel efficiency; Design and run A/B tests across acquisition touchpoints and in-product experiences; Lead the Funnel Design and Engineering squad to rapidly ship and iterate on improvements; Work closely with Growth Marketing and First Impressions team to align funnel innovations with traffic strategies; Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage; Drive clear outcome metrics (e.g. trial conversion, early retention, CAC-to-LTV ratio); Surface insights and learnings regularly with key stakeholders and executive leadership
Seniority
Senior, hands-on IC