Head of DTC & Digital Experience - Beauty
Core
Lead end-to-end brand strategy and digital commerce for Esmi Skin Minerals, driving revenue, profitability, and customer acquisition across digital touchpoints.
Role type
Senior Director / Head of DTC & Digital Experience
Builds
Esmi Skin Minerals brand and digital commerce platform
Domain
Beauty / Skincare / DTC Ecommerce
Deliverable
product features
Required skills
ecommerce strategy, P&L management, digital marketing, customer lifecycle management, conversion optimisation, stakeholder management, team leadership
Preferred skills
experience in beauty or FMCG, data-led decision-making, cross-functional collaboration
Technologies
Shopify, GA4, CRM systems
Responsibilities
Lead brand strategy and digital roadmap, own digital consumer experience optimisation, drive commercial trading performance, oversee performance marketing and CRM strategies, lead cross-functional collaboration, coach and develop the digital commerce team
Seniority
Senior, hands-on IC with strategic oversight