[Coupang] Program Manager (GTM Strategy&Operations for New Ad Products)
Core
Drive go-to-market strategy and operations for new advertising products to accelerate adoption and revenue growth across customer segments.
Role type
Senior GTM Strategy & Operations Specialist (Program Management)
Builds
New advertising product launches and scalable commercialization processes
Domain
E-commerce / Digital Advertising
Deliverable
product features
Required skills
End-to-end program management, cross-functional stakeholder alignment, market and competitive research, segmentation and pricing strategy, launch execution, data-driven performance analysis, strategic communication
Preferred skills
Advertising or media industry experience, revenue program design, SQL proficiency, data visualization (Tableau), CRM management (Salesforce)
Technologies
SQL, Tableau, Salesforce
Responsibilities
Own end-to-end go-to-market lifecycle from market assessment to post-launch optimization; Conduct market and customer research to identify unmet needs and commercialization opportunities; Partner with Product teams to influence roadmap and launch readiness; Develop segmentation, positioning, pricing, and packaging recommendations; Lead cross-functional launch planning and execution; Define success metrics and monitor product adoption; Scale launches by developing repeatable GTM playbooks and enablement materials; Communicate insights and recommendations to senior leadership; Establish business reviews to drive alignment on priorities and risks; Identify growth bottlenecks and develop targeted sales programs to accelerate adoption
Seniority
Senior, hands-on IC
