Senior Principal Program Manager, GTM Excellence
Core
Senior Principal Program Manager leading large-scale business transformation and GTM strategy initiatives for Reddit's advertising operations.
Role type
Senior Principal Program Manager (Business Transformation & GTM Strategy)
Builds
End-to-end sales processes, forecasting methodologies, and systems for Reddit advertisers.
Domain
Digital Media / Advertising Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic program management, business transformation, digital media forecasting, executive stakeholder management, change management, process optimization, root cause analysis, sales lifecycle management
Preferred skills
Digital media platform experience, agency experience, startup experience, competitive intelligence, workflow automation, AI-enabled ways of working
Technologies
Sales tools, workflow automation platforms, AI-enabled productivity tools
Responsibilities
Manage OPEX planning cycles and complex roadmaps for executive leadership; optimize stages across the buy cycle (pipeline, forecasting, campaign planning, credit checks, invoicing); act as an extension of C-suite leadership (CRO, COO) to drive cross-functional alignment; break down ambiguous opportunities into clear problem statements and action plans; lead change management initiatives from problem framing to adoption; design standardized processes to improve seller productivity and advertiser experience; define success metrics and refine processes over time.
Seniority
Senior Principal, hands-on IC with strategic ownership
