Martech Solutions Manager
Core
Lead exploration, adoption, and integration of new marketing technologies to drive customer retention and acquisition through behavioral segmentation and orchestration.
Role type
Manager, Martech Solutions (Solutions Engineering & Strategy)
Builds
End-to-end MarTech capability builds connecting data, platforms, and marketing execution via APIs and event pipelines.
Domain
Sports betting and gaming / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing technology leadership, solutions engineering, 3rd party MarTech integration, API/event pipeline design, build vs. buy tradeoff analysis, stakeholder management, OKR goal setting, project delivery management
Preferred skills
Experience with JIRA/Asana/Monday.com, Agile/sprint-based environments, coaching and influence
Technologies
APIs, event pipelines, JIRA, Asana, Monday.com
Responsibilities
Translate business requirements into technical specifications and integration designs; Own solutions engineering across internal MarTech systems; Partner with Data Engineering and Product teams to define technical standards; Evaluate build vs. buy tradeoffs and source partners; Champion ways of working and track progress across business units.
Seniority
Manager, hands-on IC with leadership experience