Country Lead, Business Marketing, UK
Core
Lead B2B marketing strategy for Reddit's UK advertiser market, driving demand, growth, and retention through integrated campaigns and sales partnership.
Role type
Senior B2B Business Marketing Lead (Country Lead)
Builds
Integrated marketing plans, demand-generation programmes, and UK-specific narratives for client-direct advertisers.
Domain
Digital Media / Advertising Technology
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, sales partnership, market insight translation, storytelling, budget management, data-driven decision making
Preferred skills
Tech/digital media industry experience, UK advertising landscape knowledge, event management, cross-functional leadership
Technologies
None explicitly stated
Responsibilities
Develop annual UK marketing plan aligned with business priorities; Define UK market narrative and value proposition; Partner with Sales leadership for data-backed audience prioritization; Build full-funnel demand-generation programmes across events, digital, and ABM; Translate market intelligence into actionable strategy; Create locally relevant stories and content; Shape industry presence through events and partnerships; Manage UK B2B marketing budget and performance metrics.
Seniority
Senior, hands-on IC
