Solutions Lead, Print-to-Digital
Core
Strategic advisor guiding retailers to reallocate print budgets to high-fidelity digital campaigns using the Switch Print to Digital (SP2D) tool.
Role type
Senior Solutions Lead / Strategic Account Manager
Builds
Digital media campaigns and SP2D tool adoption for North American retailers
Domain
Retail marketing, Print-to-Digital transformation, SaaS sales
Deliverable
product features
Required skills
Print and digital media orchestration, SaaS solution selling, North American print market dynamics, Strategic account management, Cross-functional collaboration, Data strategy translation, Large-scale budget transformation management
Preferred skills
Technical analytical skills, Director-level external contact alignment, Deep understanding of print circular distribution mechanics
Technologies
SP2D tool, Retail technology platforms
Responsibilities
Lead end-to-end sales cycle for SP2D product as Subject Matter Expert, Develop account strategy and strengthen partnerships with retail buyers, Collaborate with Marketing Science to leverage algorithm outputs for client pitches, Define client onboarding frameworks and measurement standards for SP2D, Translate complex data strategies into simple sales narratives
Seniority
Senior, hands-on IC with strategic advisory focus
