Customer Marketing Manager
Core
Develop and lead multichannel marketing activities in the AMER region to increase customer adoption, loyalty, and upsells for a cloud-based procurement platform.
Role type
Senior Customer Marketing Manager (Post-Sales)
Builds
Customer adoption programs, cross-sell/upsell campaigns, user group events, and reference programs for enterprise procurement clients.
Domain
Enterprise Software / Procurement & Supply Chain
Deliverable
product features
Required skills
Post-sales marketing strategy, multichannel campaign execution, marketing automation (Hubspot/Eloqua/Marketo), data analysis for ROI, stakeholder management, event planning
Preferred skills
Domain experience in procurement or supply chain solutions, French language proficiency
Technologies
Hubspot, Eloqua, Marketo, DemandBase, LinkedIn Ads
Responsibilities
Develop and launch strategic customer events and user groups; manage customer reference programs and ROI studies; create tracking and reporting for marketing ROI; identify at-risk customers using health dashboards; collaborate with Sales and Customer Success to drive upsells.
Seniority
Senior, hands-on IC