Field Marketing Manager
Core
Develop and execute field marketing programs and events to accelerate sales pipeline and support go-to-market strategy for enterprise B2B/SaaS clients.
Role type
Field Marketing Manager (Revenue Marketing)
Builds
Field marketing programs, events, and campaigns for North America
Domain
B2B SaaS / Enterprise Marketing
Deliverable
product features
Required skills
Event planning and management, Cross-functional collaboration, Data-driven decision making, Project management, Marketing technology proficiency, ROI tracking
Preferred skills
AI tools adoption, Enterprise B2B audience experience, Executive relationship building
Technologies
Salesforce, Marketo
Responsibilities
Own field marketing program lifecycle from concept to completion, Partner with sales leaders on pre- and post-show strategies, Collaborate on ABM and customer advocacy events, Establish repeatable processes for regional activities, Track and report on event KPIs and program ROI
Seniority
Mid-Senior, hands-on IC
