Senior Marketing Technology Specialist
Core
Manage and optimize marketing operations processes, ensuring campaign setup, data integrity, and lead management within marketing automation and CRM platforms.
Role type
Senior Marketing Technology Specialist
Builds
Marketing automation workflows, CRM integrations, and performance dashboards
Domain
B2B SaaS / Marketing Technology
Deliverable
product features
Required skills
Salesforce CRM, marketing automation platforms (Marketo, HubSpot), data analysis, SQL, BI tools, spreadsheet management
Preferred skills
AI integration, B2B technology experience
Technologies
Salesforce, Marketo, HubSpot, SQL, BI tools
Responsibilities
Manage and optimize marketing operations processes including campaign setup and lead management; Collaborate with marketing, sales, and analytics teams for accurate tracking and reporting; Maintain and troubleshoot marketing workflows; Create dashboards and deliver insights to improve efficiency and ROI; Document best practices and support testing initiatives; Partner cross-functionally to present data-driven findings.
Seniority
Mid-level, hands-on IC
